Thea Haigh

Founder

I’m a brand evangelist, business navigator and experienced founder with over 20 years experience at the pivotal cross-section of tech, B2C and purpose for game changers like Marco Polo, Leonardo DiCaprio, Malala Yousafzai, Facebook, United Nations, Sharon Salzberg, Evolve Ventures and Happify Health.

My career in marketing, brand and communications centers on demystifying products to consumers while leading as a change agent within tech and social good. I’ve brought startups to sustainability, created and managed marketing, creative and research departments, and been at the marcomm forefront of some of the most significant brands and influencers of our time.

I’m one of the earliest adopters in the pivotal cross-section of earned, owned and paid media. Most recently, I headed Integrated Marketing for the startup Marco Polo, which allowed me to lead and execute product, growth, brand, communications and digital marketing work. I successfully brought to market the only subscription-based business model in the social networking world in the midst of a global shutdown and political unrest. We did it with purpose, intent to keep our users’ well-being front and center.

Prior to Marco Polo, I created and led the digital practice at leading agency Sunshine Sachs. While there, I grew the business to include paid media, influencer marketing and much more. I managed work for clients that ranged from A-list celebrities to YouTube stars, international NGOs to the hottest startups, wellness apps to consumer tech. 

Earlier in my career, I was Vice President at Mike Worldwide and led several teams to award winning PR and social media work for Fortune 500 tech and consumer companies. My agency work began at the renowned advertising firm Mullen Lowe. 

My superpowers:

  • Big picture marketing strategy

  • Data-driven campaigns

  • Purpose-driven storytelling

  • Leading go-to-market efforts

  • Performance and revenue results

  • Cross-functional team management

  • Communications strategy

  • Branding oversight

  • Thought leadership

  • Content strategy

  • Partnership development

I have an M.S. degree from Boston University’s College of Communication and a B.S. from Wheaton College. 

With all clients at MacBaxter Group, the team expands with key partnerships and additional consultants as needed.